Liadeli, G., Sotgiu, F., & Verlegh, P. W. (2023). A meta-analysis of the effects of brands’ owned social media on social media engagement and sales. Journal of Marketing, 87(3), 406-427.
Liadeli, G., Sotgiu, F., & Verlegh, P. W. J., “From Washing to Hushing: Brand Ecosystem Positioning Strategies and Their Impact on Social Media Engagement”
Status: Preparing for resubmission to the Journal of Marketing Research.
Kanuri, V., Liadeli, G., Zhang, D., & Schweidel, D.A. (2025), “What Drives Virality of Social Media Videos? The Role of Tempo Variation”
Status: Under review at Journal of Marketing Research
Kanuri, V., Mallapragada, G., & Liadeli, G. (2025), “Who They Are and What They Say: The Impact of Politicians’ Identity and Their Social Media Content on Audience Engagement”
Status: Preparing for submission at Organizational Behavior and Human Decision Processes
Liadeli, G., Sotgiu, F., & Verlegh, P. W. J., “The Social Media Value Chain: A Meta-Analysis on the Chain of Effects from Brand Social Media Activities to Consumer Buying Behavior”
Status: new data collection in progress.
Liadeli, G., Sotgiu, F., Liu, Y., & Li, Y., “Social Commerce: Influencer Unboxing”
Status: analysis stage.
Kühnl, C., Liadeli, G., & Sotgiu, F., “Diversity in Top Management: Exploring Gender Differences across Social Media Communication”
Status: data collection stage.